John Lewis

The Isle Of Wight





Butterfly Blended


My Banana






One Elephant...One Idea. Supporting education in Africa and Asia.

Why do some children have the right to an education whilst others don't?

One Elephant...One Idea. By buying one of our products, we donate school kit to children in Africa or Asia. Simple as that.

Our mission

To make a positive, long term, sustainable change to the communities that produce our products and the children that receive our school kits. One Elephant...One Idea.

What we do?

Its name is Elephant Branded and the idea is simple. You buy one ethically made, recycled bag or related product and we give one ergonomically designed school bag and kit to a child in Africa or Asia. Simple as that.

We work with local villagers to make our bags out of locally sourced, recycled materials. Not only does this help them financially, but they also have the opportunity to learn valuable skills that permit them to have a sustainable, effective way to get out of poverty. Then we sell it to people like you.

Meet the team

James Boon

James set up ElephantBranded after working in Africa and Asia. Shocked by the basic lack of School equipment he wanted to make a positive difference! James regularly goes back to stay with Pry and Mey in Cambodia and is always working on new designs while trying to spread our message. Email

Alex Hartley

Alex's main activities involve managing Elephant Branded online. From developing and maintaining the website and shop, to implementing the internal processes and systems that allow EB to function effectively in an environment where every member of the team is a remote worker. Email


Pry is the creative genius behind EB, he was the one with the idea and vision to turn old cement bags into bags and works closely with James on our new ranges of products, finding new materials and making sure everything in Cambodia runs smoothly.


Mey, is Pry’s wife and the business head behind all of our operations in Cambodia. She splits her time, between working out prices zip and linings, to looking after her two children, Boyboy and Tomas, who are both very energetic and fun!

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